Chopard: a sustainable luxury

The Journey symbolize the Chopard commitment to create a sustainable jewellery through suppliers help that use eco-friendly practice and social awarness. Thanks to this choise,  Caroline Scheufele, maison Co-President and Creative Director was elected “Ambientalist of the Year“. Prize has been given by Livia Firth, Eco-Age Limited Creative Director, in the occasion of the 20th edition of Bravo Business Awards.

The most precious proof is the first Haute Jewellery collection designed with The Green Carpet Challenge (GCC): The Green Carpet collection.