St. Moritz, the first Giorgio Armani boutique

After Avenue Montaigne in Paris, Galleria Vittorio Emanuele II in Milan and Capri, Giorgio Armani announced in St. Moritz the 4th opening of the world born following the new concept criteria , as well as the first flagship store of the brand in the city.

The important opening coincides also with the debut of Luxury White Capsule Collection: presented exclusively at the new boutique, offers a small selection of clothes for the woman accessories and available in precious materials and natural shades like white, ivory and beige tones. Designed by the fashion designer and by his team of architects, the boutique has been divided into three areas: the first is devoted entirely to women’s clothing, the second in the men’s and the third is dedicated to the most elegant prêt-à-porter. Shelves and brackets, made of wood with silver and chrome veins, are coated and finished using the same color palette of the walls. Armchairs, table lamps and rugs are recovered from the Armani Home collections.