La Perla: unexpected ADV

The new advertising campaign for S/S 2015 surprisingly starred an important male presence.

Richard Biedul model, flanked by other testimonial Ming Xi, Izabel Goulart and Sigrid Agren, is the perfect face for the purpose of the creative couple of photographers Mert and Marcus Piggott who, having reached the third episode of this “intimate” collaboration, decided to rely on colors by putting even more emphasis on both lingerie and beachwear collection. Biedul male charm, Sigrid Agren charisma, the graceful silhouette of the Brazilian Izabel Goulart and elegance of Chinese model Ming Xi is the mix that, between modernity and tradition, best represent the world La Perla.