Polijacket by Allegri

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Allegri celebrates the Polijacket with an exclusive performance at The Brian & Barry Building in Milan: the new key piece of the collection becomes a work of art, thanks to Federico Bassi, underground illustrator that created, during the event an extraordinary painting inspired by the jacket. Moreover, Massimiliano Setti, musician and versatile artist, created, for the occasion, an unreleased soundtrack that guests listened during the hole exhibition.

Polijacket is a masterpiece of technology, it includes, in fact, the innovative idOO m-id chip that allows everyone to certify, via smartphone, the authenticity of the purchased jacket. In addition, the perfect combination between fabric elegance and technical characteristics is the polywool that provides resistance to both water and wind but at the same time it maintains the breathability. Allegri proved ones again to be The Architects of Fabrics.

Watch the videos of the presentation at cmchannel.com: http://cmchannel.com/site/it/2015/03/the-new-polijacket-by-allegri/
http://cmchannel.com/site/it/2015/03/the-new-polijacket-by-allegri-the-event/