The Palma d’Oro celebrates the 60th anniversary. A travel through the major milestones

In 2015 the coveted Palma d’Oro celebrates the 60th anniversary and Chopard, official partner since 1998, decided to create a new line of jewelry of the Green Carpet Collection dedicated to the sixtieth anniversary of this historic award. In 2014, to celebrate The Journey, a project for a sustainable luxury by Livia Firth and supported by Chopard, the fashion house presented its first Palma d’Oro Fairmined, made from ethical gold mined in respect of Man and environment. But the Palma d’Oro has not always had the noble title form it has now, over the years has undergone several changes:

1954: the Jury of the Festival attributed to the best movie director a Gran Premio del Festival Internazionale del Film (Grand Prix International Film Festival). To the winner a work of an artist in vogue such as the framework of a figurative painter or the Sèvres vases. In the same year Robert Favre Le Bret, former Director General, proposed to jewelers to create a trophy inspired by the motif of the palm, in reference to the palm trees of La Croisette and the emblem of the city. The work selected was the one by Lucienne Lazon that drew a palm with Jean Cocteau, President of the Jury and Director at that time.

1955: the first Palma was given to Delbert Mann for his role in the film Marty;

1964: the trophy disappeared for ten years and the Festival decided to propose the Grand Prize and the diploma as a reward;

1968: for the first time in the history of the Festival no reward is given;

1974: Francis Ford Coppola was the last person to have received a work of art and a diploma for his film The conversation;

1975: Palma reappears on demand of the General Delegate Maurice Bessy who wanted to have it even more luxurious:

1980: the rounded basis on which the trophy stands, becomes a pyramid;

1992: Thierry de Bourqueney, decided to redesign the Palma and therefore its base too, opting for a hand cut crystal;

1993: for the first time in the history of the Festival a woman received the Palma, the New Zealander Jane Campion thanks to the The Piano movie. Gilles Jacob, president of the Festival from 2001 to 2014, recalls: “Jane is a feminist, she wanted everyone to know she was the first woman to be awarded. I’ll give her the nickname of  “Lady Palma d’Oro”! “.

1997: Chopard began its collaboration with the Festival thanks to the opening of a boutique on the Croisette, inaugurated during the event. Caroline Scheufele says: “During my first meeting with Pierre Viot, the President of the Festival at that time, I saw the Palma right behind him, in his office. I asked to look at it more closely and, noticing my interest, Pierre Viot asked me if I wanted to propose him a new version, let’s say a “restyling”. Happy with this idea, I immediately set to work with passion! “

The Palma is lightened but acquires more volume and depth, the rod is designed so that at the end it becomes a heart, iconic element within the Chopard collections. From 1998 to 1999 the Palma is made in vermeil with a gold silver-based. Caroline, in order to give more prestige to the trophy, adds a base of rock crystal, whose shape resembles an emerald cut diamond. Marc Couttet, director of the department of Chopard Haute Joaillerie creation, says with enthusiasm regarding the new look: “Today the Palma is dynamic, well-designed, cheerful, in love with his heart carved in the cut of the stem and so glamorous on her crystal bed! The crystal on which stands the palm is a symbol that is as important as the trophy. The hard and transparent material gives the prize all its singularity…”.
But in 2014 it was time for Chopard to realize its commitment to the project The Journey to Sustainable Luxury, created by Livia Firth, with the creation of the first Palma d’Oro in Fairmined gold: “I am pleased and proud that the Palma d’Oro I designed seventeen years ago, this symbol so strong, well-known and recognized throughout the world, can now benefit from a traceable gold, mined in respect of the Men and the environment”, says Caroline Scheufele. Thierry Frémaux is happy about it: “The Cannes Film Festival is an event out of this world. Behind the red carpet, the glamour and the passion of the cinema, there are our lives. The issue of sustainable development is at the center of our concerns. The idea of ​​Chopard to take this issue up creating ethical jewelery and using gold “Fairmined” for the Palma is crucial. We are proud and happy with the position taken by our partners and of his deep convictions “.
And so, from the Green Carpet Collection arise the new capsule collection, part of the Red Carpet Collection of this year. Starring: a jewelery watch, a large pendant, a ring and a pair of earrings made of 18 ct white gold Fairmined and marquise diamonds, coming from a certified RJC company, made with a design that recalls the leaves and the stem of the palm, ending, of course, with the iconic heart shape.