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Giorgio Armani Made to Measure: the new campaign with Bomer, Stevens and Kun

Giorgio Armani Made to Measure: the new campaign features in New York by Jason Bolsom. Objective of the  lens, three famous actors, known for starring in some of the most famous TV series that the small and big screen has presented and it is presenting in recent years.

In alphabetical order, satring with the American Matt Bomer: winner of a Golden Globe and Critics’ Choice Award for his role in the television adaptation of The Normal Heart and known for the series White Collar, will soon be starring in movie theaters with the film Magic Mike XXL, Monty Clift and The Nice Guys, as well as in the new season of American Horror Story: Hotel.

Next, the Chinese Chen Kun: winner of Hundred Flowers Award for Best Actor for Painted Skin, known for his role in the TV series Love Story in Shanghai and for his many films including Flying Swords of Dragon Gate and Painted Skin II. Kun will soon be in theaters too with the film The Chouls.

Third, but not least, the British Dan Stevens, known for his role in Downtown Abbey, as well as his recent portrayal of Sir Lancelot in Night at the Museum 3: The Secret of the Pharaoh. As well as the Disney film, Beauty and the Beast, which is currently in the role of the Beast.

Giorgio Armani has chosen them to play the new campaign Made to Measure, for their talent, personality, character and style that have shown. Photographed in a group or just by themselves, they move in the space of a large historic theater, they sit in the audience to talk or rehearse on stage. Moments captured by the camera, which follows them in every movement, enhancing every aspect and detail of their bespoke suit. It is not formal but the impeccable for sure. And Giorgio Armani is telling that: “Made to Measure is a unique service designed for the most demanding customers: a tailored suit that follows the lines of the individual body. I imagine it as a tool for daily use, suitable for all ages , in every profession and in all parts of the world. The three young actors represent different types of modern man: natural and far from any formalism, different cultures and backgrounds, from the fast-paced and modern lifestyles. They know what they want and what they want to wear. “

A good choice, since one of the three actors, Matt Bomer, chose to turn to the designer for his first purchase: “The first dinner jacket that I bought in my life was Armani. For me, his name is a synonymous of class, sophistication and style. I am extremely honored to represent the Made to Measure line right now so important for the history of the brand”. Chen Kun and Dan Stevens were excited too: “It is a great honor for me to work with Giorgio Armani to this project. Made to Measure is the best expression of sartorial art that shows personality and the perfect solution to combine comfort and self-awareness,” said Kun.

More than ever fascinated by the Made to Measure concept, Stevens said: “I am very happy to collaborate with Giorgio Armani, both professionally and personally. It is a unique feeling to wear something that was created especially for you” .