One of the major man’s accessories, the tie, is the protagonist of the new project of Salvatore Ferragamo: Ties MTO. It is one of the bestsellers of his collections, becoming the new Made To Order proposal: customizable and available in different colors as well as materials. To be precise, the Pre/Fall-Fall/Winter collection 2015 is divided into 12 styles, with lengths of 140, 160 or 150 and widths of 6,7,8 or 8.5. Nuances are more than 50 and the back of the tie can be customized thanks to a lettering up to three initials or two initials and two points.
The Italian’s timeless elegance is the main theme of the four short films directed by Jean-Claude Thibaut, French filmmaker famous for his collaborations with Dior and Louis Vuitton in addition to the direction of film and adv with Catherine Zeta-Jones, Sophie Marceau and Naomi Campbell, for example.
The first, A Master Contemplation: two men, two generations, two visions compared. Inspired by the poems of Japanese poet Shunryu Suzuki “In the beginner’s mind there are many possibilities, but in the expert’s mind there are few”, a normal conversation can turn into a life lesson. (Cast – Beppe Modenese and Guglielmo Miani)
The second, Your Own Way: A middle-aged dandy accompanies a friend through his journey in style and he shows him that changing a small detail can totally change the perception that others have of you. (Cast – Sergio Colantuoni, Massimiliano D’Amato)
The third, The Gentleman Legacy Upstairs: three men remember with pleasure a good friend of their for his original way of wearing the tie. His unique style has given an impressive sense of eternity. The tie is the bequeathed gift, a sort of reward, a rite of passage, man to man. (Cast – Simone Marchetti, Piero Antinori and Michele Lupi)
The fourth, A Variation on Elegance: older people always have something to teach if you are willing to learn. A pleasant conversation can become a philosophical reasoning on the elegance’s standards that can remain so as long as you edit them. (Cast – Gianluca Gori and Gastone Chelini)
In Europa, nelle boutique di Roma Uomo, Milano Uomo, Firenze e London Old Bold Street, negli USA New York Fifth Avenue, Bal Harbour, Chicago e Beverly Hills; in Giappone nei flagship Tokyo Ginza, Osaka Umeda e Isetan; in Cina, presso l’Hong Kong Mandarin Hotel, il Shanghai Centre e il Beijing Shin Kong Place e poi nel flagship in Corea, da Paragon a Singapore, da Westfield in Australia, oltre che sul sito www.ferragamo.com sono acquistabili le Ties MTO. Ma c’è di più, a partire da metà maggio un banner in home page lancerà suggestioni per combinazioni e abbinamenti, rimandando alla lista degli store che offrono il servizio Ties MTO.
Ties MTO can be purchased: in Europe, in the man boutiques of Rome, Milan, Florence and London Old Bold Street; in the USA in New York Fifth Avenue, Bar Harbour, Chicago and Beverly Hills; in Japan in flagship store in Tokyo Ginza, Osaka Umeda and Isetan; in China, at the Hong Kong Mandarin Hotel, the Shanghai Centre and the Beijing Shin Kong Place and in the flagship in Korea, to Paragon in Singapore and Westfield in Australia, as well as on the website www.ferragamo.com.
